How Merricot uses cookies and similar technologies on our website.
Last updated: March 2026 · Merricot Advisory Ltd · merricot.co.uk
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, to improve user experience, and to provide information to the owners of the site.
This policy explains what cookies we use on merricot.co.uk, why we use them, and your rights to control them. It should be read alongside our Privacy Policy.
We use the following categories of cookies on our website:
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
merricot_consent |
Essential | Stores your cookie consent preference so you are not asked again on every visit. | 12 months |
_ga |
Analytics | Google Analytics — distinguishes unique users to understand how visitors interact with our site. No personally identifiable information is stored. | 2 years |
_ga_* |
Analytics | Google Analytics — maintains session state for analytics tracking. | 2 years |
_gid |
Analytics | Google Analytics — distinguishes users, expires after 24 hours. | 24 hours |
_gat |
Analytics | Google Analytics — used to throttle request rate. | 1 minute |
merricot_session |
Functional | Remembers form state and resource selections during your visit to improve your experience on the resources download page. | Session |
Essential cookies are strictly necessary for our website to function. They do not store any personally identifiable information and cannot be disabled. They include:
Because these cookies are strictly necessary, they do not require your consent under UK PECR and the UK GDPR.
With your consent, we use Google Analytics to collect aggregated, anonymised data about how visitors use our website. This helps us understand which pages are most useful and how we can improve the site experience.
Google Analytics cookies do not collect personally identifiable information. The data collected (such as page views, session duration, and device type) is processed by Google LLC under a Data Processing Agreement. For more information, see Google's Privacy Policy.
You may opt out of Google Analytics at any time by declining analytics cookies in our consent banner, or by installing the Google Analytics Opt-out Browser Add-on.
Functional cookies are used to remember your preferences and improve your experience on our site, such as retaining resource selections on our downloads page during a session. These are set only for the duration of your browser session and are deleted when you close your browser.
Our website may include content or functionality provided by third parties (such as Google Fonts and Google Analytics). These third parties may set their own cookies. We do not have control over third-party cookies and recommend reviewing the relevant third-party privacy and cookie policies:
When you first visit our website, a cookie consent banner will allow you to accept or decline optional cookies (analytics and functional). You can change your preferences at any time by:
Instructions for managing cookies in common browsers:
Our use of cookies is governed by the UK Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR). Specifically:
Merricot Advisory Ltd is registered with the Information Commissioner's Office (ICO) under the UK GDPR.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed. The date at the top of the page indicates when the policy was last revised.
If you have any questions about our use of cookies or this policy, please contact our Data Protection lead:
Merricot Advisory Ltd
Email: privacy@merricot.co.uk
Website: merricot.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have not been respected.